While Chuck E. Cheese has gotten attention for filing bankruptcy and for their sneaky Pasqually’s Pizza debacle, we think this Twitter thread involving the chain is far more interesting. Twitter user @Professor_Palmer took to the social media site to announce that for the past few weeks he’s been conducting secret behavioral studies on unsuspecting Chuck E. Cheese game players. The experiments are rather simple, and involve adjusting the use of lights and sound in an attempt to better understand what draws people to – or away from – arcade games. The results? Human beings are really, really, easily manipulated. While this isn’t the most shocking insight on our kind, seeing Cary Palmer spell it out in such a fun (and thorough) way has been incredibly informative. And very entertaining.