On February 13th, 2021, Twitter user @floppafriday tweeted, “im gonna go insane” along with a photo of the Champion logo, and another if the Champion logo rotated clockwise 90-degrees, making it somewhat resemble an Among Us Crewmate (shown below). The post gained over 75,000 likes and 6,700 retweets in six days.
A number of posts following the format became popular on the Among Us subreddit over the next week, spreading to other social media platforms through reposts.
On February 15th, Redditor /u/hudsolo2 posted an image macro to /r/AmongUs showing /u/Pitvabackla’s red Crewmate fire alarm photo along with text claiming insanity, garnering over 4,600 upvotes in four days (shown below).
On February 19th, Redditor /u/MorpheusMan posted an image to /r/AmongUs likening the red book on a Minecraft bookcase to a Crewmate, under the title, “Please some fucking put me out of my misery this fucking game has ruined how my brain works,” garnering over 16,000 upvotes in a day (shown below, left).
On the same day, Redditor /u/NotGTJ69H posted an image macro to /r/AmongUs likening a door hanger to a crewmember, titling the post, “the voices, they are getting louder and louder every day” garnering over 8,300 upvotes in a comparable span of time (shown below, right).