After the flash loop grew popular on 4chan, it quickly spread across the internet as people made their own parodies featuring other fictional characters performing the dance. It was also adopted by the anime community and was often featured at conventions, where cosplayers would dance to the track (example shown below).
iframe width=”300″ height=”169″ src=”https://www.youtube.com/embed/xXK9ShllebQ” frameborder=”0″ allowfullscreen>
The animated videos, illustrations and cosplay videos/pictures have been posted to many online communities such as YouTube, deviantART and NND since 2007. In an episode of the animated children’s show Phineas and Ferb titled “Summer Belongs to You!,” which aired on August 2nd, 2010, characters from the show perform the dance (shown below).
Caramelldansen saw large success particularly in Japan. The video that led to a substantial increase in popularity of the series in Japan was posted to NND in February 1st, 2008, and featured the characters from THE iDOLM@STER that was also a huge online phenomenon on NND at the time. In Japan, Caramelldansen was popularly referred to as “Uu-Uu-UmaUma” (Japanese: ｳｯｰｳｯｰｳﾏｳﾏ(ﾟ∀ﾟ)), which came from a misheard phrase in this song.
The Japanese record label EXIT TUNES gained the rights from the original Caramell producers and released the single CD for Caramelldansen, including its sped-up version, on the coattails of its popularity on the web on May 21st, 2008. This CD was sold quite well and soon ranked in the top 20 of Japanese weekly sales chart. Moreover, Caramelldansen recorded the best sales of an international song in 2008, and was awarded single of the year (international section) in the 23rd Japan Gold Disc Award.
Caramelldansen Lights refer to a series of humorous edits which are accompanied by the song Caramelldansen, usually muffled, and feature a certain object, such as a window or a person’s face, rapidly flashing rainbow colors in sync with the beat. The format is also known as “Parties Too Hard and Dies” due to a number of memes imagining SpongeBob and other characters dead due to partying to Caramelldansen too hard.